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Stores To Stay Open Late For PSP Release

Staff Writer
Published: 2005-03-17

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Many GameStop stores across its entire 1,800-plus chain will celebrate with midnight openings on March 24th, officially launching the highly-anticipated release of Sony's PSP game system.

The PSP Value Pack, being offered for $250, includes the revolutionary PSP hardware, stereo headphones, a 32-MB memory stick duo, battery pack, a soft carrying case, and a cleaning cloth. Also included are two of Sony's proprietary 1.8-gigabyte Universal Media Discs, one of which is a sampler of music, movies and video games, and the other being the movie "Spiderman 2."

"The PSP, along with all accessories and hot titles available at launch, will be available for purchase during these midnight openings; and GameStop anticipates that pre-order customers and gaming enthusiasts alike will be in attendance, as past experience from midnight launches of systems and hot titles has repeatedly proven successful," said Jack Beuttell, Senior Vice President Marketing and Merchandising. "Most of the stores participating in these openings will feature gaming tournaments, promotional giveaways and have an all-out party atmosphere where avid video gamers can enjoy themselves while waiting to purchase this system, unparalleled in features because of its portability, 16:9 aspect ratio and color screen resolution of 480 by 272 pixels.

"Another extremely attractive opportunity for eager buyers of this exciting, new system is GameStop's buy-sell-trade program, where consumers can bring in their old games and receive credit towards the purchase of this new system or other video games and systems, including new and used. We frequently have special in-store promotions for our buy-sell-trade program, and we believe that the value that we are able to offer to our customers lets them know how important they are to us."

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