Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

MSN AdCenter Announcement Reported By WSJ

Andy Beal
Expert Author
Published: 2005-03-16

WebProNews RSS Feed


I've been speaking to journalists about the new MSN adCenter and they all tell me that they are under embargo until Wednesday. Well, someone over at the WSJ didn't get that memo.

They went ahead and posted their story Tuesday night.

The article reveals - so I'll comment - details of the demographic data that MSN adCenter advertisers will have access to. As an SEM, I can tell you that the graphs make for a nice visual display and will certainly help advertisers to achieve better targeting of their adverts, although don't confuse that with the ability to actively select which demographic your can show your ad to.

Mark Boslet at Dow Jones has some other opinions and speculations.

There are still a lot of cool details that will come out over the coming weeks. We'll keep you posted!

From WSJ:

Microsoft Tests Software Link Of Web Searches to Advertisers

By ROBERT A. GUTH and KEVIN J. DELANEY
Staff Reporters of THE WALL STREET JOURNAL
March 16, 2005

The new software allows advertisers to link advertisements to relevant search results. Microsoft charges advertisers a fee each time users click on the ads. Called MSN adCenter, the software eventually will also allow advertisers to access detailed data on MSN users, such as age, gender and "lifestyle" characteristics, helping them to tailor their marketing efforts.

For now, the new functions Microsoft is testing appear to be more advanced than those offered by its lead competitors. Today most services charge fees based on the number of "clicks" on a specific advertisement but provide little information about people who searched on a specific term.

An advertiser linked to "NCAA basketball," for instance, on MSN adCenter could view graphs showing that mostly males age 16 to 60 searched for the term. Such information can be used by Microsoft to tailor its fees based on the audience and move online advertisers from "buying keywords to buying an audience," Microsoft Vice President Yusuf Mehdi said.

Microsoft said it will give advertisers only aggregate data, not the identities of individual searchers.

...Already, Microsoft plans to replace search ads provided by Yahoo with its own ads in France. Microsoft executives won't comment on their plans to roll out the service in other markets.


Receive Our Daily Email of Breaking eBusiness News


About the Author:
Considered one of the worlds most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us