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MSN Search Ads May Not Be Auction Based

Andrew Goodman
Expert Author
Published: 2005-03-15

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Goldman Sachs makes a good point: if and when MSN comes out with its own paid search advertising program to repatriate revenues on sponsored listings near search results ...

... it might not be an auction lest it infringe Overture's patents. Google's penalty for infringing (or should I say being accused of infringing, since the settlement is not an admission of guilt), in the form of a settlement which handed IPO shares to Yahoo!, was several hundred million dollars. Microsoft probably wouldn't get off that lightly. Then again, isn't FindWhat still running an auction?

Back to flat-rate CPM search ads? Won't that be fun.

Article Link: Microsoft Aims For More Paid Search Ads

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About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

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