Clueless Emailing Rages On
Seth points to an ironic mixup by the producers of Spamalot ... And I thought it was ironic when I heard that one of the Jupitermedia brass was heading out to see the show with a Yahoo notable.
Sometimes you wonder where some people have been hiding for the past ten years. I just received a press release from the communications director of a well-meaning nonprofit -- it went to 500 Canadian journalists (why I'm on that list is another question mark; in a separate incident, I have been hearing in painful detail what Tennis Canada is up to lately), all of whose email addresses were neatly exposed, not just in the cc: field, but in the To: field!
Public relations 101: don't spam, don't reveal hundreds of email addresses. Although I am grateful that I now know how to contact a couple of my favorite people at the Weather Channel and the light rock station.
Link: Seth's Blog
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About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.
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