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Blog Readers Surveyed

Steve Rubel
Expert Author
Published: 2005-03-11

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BlogAds surveyed 30,079 blog readers and posted its findings today. Here are the most interesting results...

From BlogAds:

  1. 79.3% of respondents don't have their own blogs. In addition, 75.5% are men.

  2. A mere 2% of blog readers work in marketing, advertising or PR. That's just sad. We have a lot more evangelizing to do. Meanwhile the lawyers get the importance of the blogosphere more than we do - 7.1% of those surveyed work in law. Another 1.7% are CEOs

  3. 75.3% read blogs for "news I can't find elsewhere." That smells like a big opportunity for the PR industry to secure placements in the blogosphere

  4. 72.4% do not read blogs via RSS. This is understandable since it is not a snap for the less technically inclined. As one-click RSS subscribing becomes the norm and awareness broadens, reading habits will change

  5. 92.1% of blog readers have never listened to a podcast. Be patient, it's new
Follow what others are saying as well for different POV.

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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