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Blog Readers Surveyed
BlogAds surveyed 30,079 blog readers and posted its findings today. Here are the most interesting results...
From BlogAds:
- 79.3% of respondents don't have their own blogs. In addition, 75.5% are men.
- A mere 2% of blog readers work in marketing, advertising or PR. That's just sad. We have a lot more evangelizing to do. Meanwhile the lawyers get the importance of the blogosphere more than we do - 7.1% of those surveyed work in law. Another 1.7% are CEOs
- 75.3% read blogs for "news I can't find elsewhere." That smells like a big opportunity for the PR industry to secure placements in the blogosphere
- 72.4% do not read blogs via RSS. This is understandable since it is not a snap for the less technically inclined. As one-click RSS subscribing becomes the norm and awareness broadens, reading habits will change
- 92.1% of blog readers have never listened to a podcast. Be patient, it's new
Follow what others are saying as well for different POV.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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