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WebSourced Parent To Acquire PrimaryAds

Andy Beal
Expert Author
Published: 2005-03-08

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Admit it, you thought we were kidding when we said that we wanted to dominate online marketing.

Today, our parent company, Think Partnership (Amex: THK) signed a LOI to acquire PrimaryAds, a leading affiliate marketing company that connects some of the web's top advertisers with hundreds of publishers.

Gerard M. Jacobs, the Company's CEO, stated, "Think Partnership is excited to announce our entrance into affiliate marketing, which is one of our primary expansion targets for 2005. Ken Harlan and his team will be tremendous partners for us in this extremely important online marketing and advertising space. We expect that, at its current run rate, PrimaryAds will add $4 million or more to our annual pre-tax income, and therefore we expect that the shareholders of PrimaryAds will earn most if not all of the $16 million earnout portion of the merger consideration."

Affiliate marketing continues to be one of the hottest forms of online advertising with just about every large web site operating an affiliate program. PrimaryAds is doing some pretty cool things in the space and we're delighted to have them join the partnership. Our clients can now benefit from their extensive list of publishers and as we all know, many publishers turn to search to promote their affiliate sites.

Steven "Pat" Martin, the CEO of WebSourced added, "Affiliate marketing continues to be one of the fastest growing revenue generating channels for companies of all sizes. This partnership provides a unique opportunity for WebSourced's clients to take advantage of one of the leading affiliate marketing service providers while allowing PrimaryAds' clients to benefit from our world-class search marketing services."

Ken Harlan, the CEO of PrimaryAds, stated, "After carefully considering all of the many options available to us, we have decided to join Think Partnership Inc. This merger will allow our business to continue its rapid growth, without any disruptions, as part of a collaborative partnership of profitable online and offline advertising and marketing businesses."

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About the Author:
Considered one of the worlds most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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