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Blogs On Nightline Tonight

Steve Rubel
Expert Author
Published: 2005-03-08

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Apparently Nightline on ABC is airing a program tonight on blogging. BL has more and Andy Carvin says that he might be featured.

I imagine the video will be posted on their Web site tomorrow...at least, I hope

From BL Ochman:

ABC Nightline will delve into blogging tonight with a segment entitled "If You Can't Beat 'Em, Blog 'Em" according to the show's daily email.

And in an age where blogs are fundamentally changing the nature of news, we thought we'd tell you the story about the beast of blogging.

The Apple lawsuit is apparently what generated the report.

Turns out that as John Donovan and producer Elissa Rubin were conducting interviews with bloggers, they were being blogged. The bloggers had some interesting opinions, to say the least.

And as this program airs (and this e-mail is read by viewers), there's no doubt that bloggers will blog about it.

Yup.

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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