Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Berlind: IT Research Desperately Needs More Transparency

Mike Manuel
Expert Author
Published: 2005-03-08

WebProNews RSS Feed

David Berlind takes the IT research industry to task in his latest post on the Media Transparency Channel ...

So, I think we're in agreement that the media needs some transparency. And based on what I see being written elsewhere, some PR transparency appears to be on order as well. So, what about research? In our industry -- the tech industry -- if there's a part the business that desperately needs more transparency, it's the research part.

David shares some insight/examples of how research studies and reports can be misleading. He also questions why some of the biggest and most authoritative firms (cough, Gartner) fail to divulge their client portfolios and more important, potential conflicts of interest. The investment industry does this (albeit it was forced to), why can't/don't big research firms do the same?

Research transparency is definitely a discussion that needs to be had. For example, when presenting scoreboard like research like Gartner's Magic Quandrants, shouldn't the charts say which of the companies listed in the chart are also Gartner clients? Or how about when the press gets pitched on "new, earthshattering" results as a proofpoint of some vendor's readership?

Update: Andy Lark and Elizabeth Albrycht chime in on the situation.

Receive Our Daily Email of Breaking eBusiness News

About the Author:
Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insider’s take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

Visit Media Guerrilla ...

WebProNews RSS Feed

More Articles

Contact WebProNews



Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us