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Kanoodle Launches LocalTarget

WebProNews
Staff Writer
Published: 2005-03-07

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Kanoodle, a leading provider of sponsored listings for content pages and search results, today announced the launch of Kanoodle's LocalTarget, currently the only available sponsored links product built solely for local targeting on content pages.

LocalTarget provides advertisers with the opportunity to more accurately target local customers via Kanoodle's topic-matching approach to listings on market-specific Web pages.

LocalTarget is an ideal targeting solution for local businesses, as well as national chains with local budgets and nationwide service providers with localized products. For example, advertisers looking to target the Seattle market select the LocalTarget topic of "Seattle." These listings are then mapped to the content pages of a local media property which targets the Seattle market. Using LocalTarget, advertisers can better target customers in a specific market, drive additional customers to local brick and mortar outlets or increase their brand presence in a particular geographic area.

"Kanoodle is focused on providing sponsored links products to address all of the Web's content and search pages and LocalTarget is the next step to connecting advertisers with their ideal customer online," said Lance Podell, chief executive officer of Kanoodle. "LocalTarget ensures relevancy while providing the same freedom and control as our other sponsored links products, which makes LocalTarget a 'must buy' for advertisers looking to reach customers in a specific geographic location."

"The majority of buying and selling happens locally. As a result, both national and local businesses spend close to $100 million annually trying to reach consumers in specific markets," said Greg Sterling, an interactive local media analyst from The Kelsey Group. "The ability to effectively target ads locally therefore presents a huge opportunity."

LocalTarget joins ContextTarget(tm) and BehaviorTarget(tm) as part of Kanoodle's full-service suite of products designed to give advertisers the reach and control they need to target their sponsored links campaigns to all of the Web's content pages. As with all of Kanoodle's products, advertisers will be able to bid, buy, report and optimize their LocalTarget listings separately from their other sponsored links campaigns.

For additional information on Kanoodle or LocalTarget, please visit www.kanoodle.com.

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