Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Kanoodle Launches LocalTarget

Staff Writer
Published: 2005-03-07

WebProNews RSS Feed

Kanoodle, a leading provider of sponsored listings for content pages and search results, today announced the launch of Kanoodle's LocalTarget, currently the only available sponsored links product built solely for local targeting on content pages.

LocalTarget provides advertisers with the opportunity to more accurately target local customers via Kanoodle's topic-matching approach to listings on market-specific Web pages.

LocalTarget is an ideal targeting solution for local businesses, as well as national chains with local budgets and nationwide service providers with localized products. For example, advertisers looking to target the Seattle market select the LocalTarget topic of "Seattle." These listings are then mapped to the content pages of a local media property which targets the Seattle market. Using LocalTarget, advertisers can better target customers in a specific market, drive additional customers to local brick and mortar outlets or increase their brand presence in a particular geographic area.

"Kanoodle is focused on providing sponsored links products to address all of the Web's content and search pages and LocalTarget is the next step to connecting advertisers with their ideal customer online," said Lance Podell, chief executive officer of Kanoodle. "LocalTarget ensures relevancy while providing the same freedom and control as our other sponsored links products, which makes LocalTarget a 'must buy' for advertisers looking to reach customers in a specific geographic location."

"The majority of buying and selling happens locally. As a result, both national and local businesses spend close to $100 million annually trying to reach consumers in specific markets," said Greg Sterling, an interactive local media analyst from The Kelsey Group. "The ability to effectively target ads locally therefore presents a huge opportunity."

LocalTarget joins ContextTarget(tm) and BehaviorTarget(tm) as part of Kanoodle's full-service suite of products designed to give advertisers the reach and control they need to target their sponsored links campaigns to all of the Web's content pages. As with all of Kanoodle's products, advertisers will be able to bid, buy, report and optimize their LocalTarget listings separately from their other sponsored links campaigns.

For additional information on Kanoodle or LocalTarget, please visit www.kanoodle.com.

Receive Our Daily Email of Breaking eBusiness News

About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us