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Find Your Blog Niche -- Find Your Readers

Published: 2005-03-07

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The number of readers/subscribers to your blog can be totally irrelevant. A (large?) number of blogs are mainly written for the writer, not the reader.

But in most cases, a business blogger wants to be read. At least by the right readers.

The Read/Write Web analyzes subscription growth for that blog, and draws a conclusion that I believe is valid for many of us:

"I mostly attribute this to increased focus in my blog on a specific topic (Web 2.0). I think this goes to show that if you have any kind of ambitions for your blogging, your best bet is to find a niche and focus on it. That's what the Long Tail is all about - niches."

Very few - let's be honest about that - are good enough writers/thinkers to attract readers on a variety of subjects. But almost everyone in business has a specialty, a niche, where we can add value to others. We may not be "thought leaders" but we have enough to say to be interesting. That's what we should blog about to find readers.

There is of course a major risk in this niche approach: Niches come and go. Today Web 2.0 might interest people, tomorrow they move on to something new. Today corporate blogging is discussed, tomorrow I will be superfluous (along with quite a few others).

But maybe "risk" is the wrong word. "Challenge" is probably better - the challenge to evolve with our readers as our common interests evolve. The challenge to not only find readers, but to keep them.

(Hat tip: Henrik Torstensson)

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