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Event Blogging As A Business Model

Nick Wilson
Expert Author
Published: 2005-03-02

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I was talking to a friend on IM who was wondering why I wasn't at SES NYC and he said that perhaps his company should have sponsored Threadwatch's attendance ...

... this got me thinking that maybe that's not such a bad idea for future events?

  • Company gets logo on posts

  • Threadwatch blogs the event

  • I get lagered up for free - everyone's a winner!


  • Then 2 days later, i get chatting with Kris Krug who is also thinking about event blogging. Kris' idea is to have companies pay him to blog their events for them.



    I don't think that's quite the way forward, i thought maybe he should set up a site and become known as a destination for event blogging, just show up to the events he thinks worthy, possibly with sponsorship rather than get the event organisers themselves to finance the gig.

    Whaddaya think?

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    About the Author:
    Nick Wilson is the publisher and founder of Threadwatch.org.

    Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies - News and discussion for those that make their living on the WWW - Register here to participate.

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