Is Corporate Blogging A Skillset Yet?
The title question is Steve Shu's. He's searched Monster.com to find out if blogging is an actual skillset, something employers ask for in their job postings.
He finds at least one job posting "...pretty darn specific about blogging" and several others related to it. Most of the jobs are technical or product management jobs, he says, and many of the non-technical jobs involving blogging surround community development.
I'm convinced that we'll see more and more of this. It would be even more important, I think, to find Marketing or Information Directors -- maybe even CEO's -- recruited because of their expertise in word-of-mouth, social media, open source marketing and so on. It's probably already happening.
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About the Author:
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.
Visit Fredrik Wacka's blog: CorporateBlogging.Info.
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