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Bloggers Key In Corporate Knowledge Management?

Fredrik Wacka
Expert Author
Published: 2005-03-01

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Bloggers could act as Subject Matter Experts internally. In that way, they could become key players in an organization's knowledge management.

It's Anecdote that outlines this solution in a new white paper (pdf), which

"...provides an alternative approach where content generated by subject matter experts (SME) creates new social networks, which in turn can provide useful pointers to content held in the 'knowledge repository'. People access the database at points recommended by the subject matter expert in context of the seeker's current need. It's a type of social indexing. While the paper takes a sales force application area, the solution is widely applicable."

Blogs, the author says

"...encourage a wider set of relationships among the salesforce and the presales team. By increasing the connections within the social network, the sales organisation becomes more agile. More avenues of investigation become available for developing solutions as a result of the extensive connections established through myriad small question-and-answer sessions among salespeople and technicians."

Thanks to Column Two.

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About the Author:
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka's blog: CorporateBlogging.Info.

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