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Advertising Pros Say The Kid's Alright
Over at imediaconnection, Scott Witt, Group Director, Digital, SMV Group, and Adam Boozer, Sr.Creative Director, IQTV, analyze iPod lover and teacher George Masters self-created online campaign for Apple iPod.
The ad (Quicktime required) set the marketing and blogosphere on fire a few weeks ago.
""The viral power of the blogosphere is truly undeniable.
When that power is harnessed to distribute a piece of content that features both the creator's passion and a corporation's product, true interactive marketing bliss has been achieved." - Adam Boozer, Sr.Creative Director, IQTV"
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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