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Venture Capitalists Gaga Over Online Advertising
2005 Consumer Electronics Show had VC companies singing the praises of online advertising, according to MediaPost.
"Larry Marcus, general partner of venture capital firm WaldenVC, and a former Deutsche Bank analyst, said there is "massive" opportunity in the burgeoning ad market. "Internet advertising is now a $10 billion industry.
That's an incredible thing for content providers," he said....Marcus said his firm, WaldenVC, is particularly interested in ad networks and resellers of inventory on a cost per acquisition basis.
That was part of our interest in Proceed Interactive, they have a strong cost per acquisition model (CPA). There is no doubt that as the SEM industry grows, those companies that offer a CPA alternative will remain competitive."
Thanks to Jeff!
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About the Author:
Considered one of the worlds most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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Andy Beal 
