Google And Microsoft Fight Desktop Search Wars
New article in Business Week about the battle of the desktop search engine wars (yes Jeff, I agree, *yawn*).
To be honest, as far as I am concerned, MSN Search is already out of the running. Forcing me to download their toolbar, is not the way to get me to use MSN Search Desktop. I like using Google's toolbar and forcing me to use another, inferior, product is not the way to get me bought in to MSN desktop.
I'm also going to let Ask Jeeves know that I don't mind AJDS loading on start-up, but can I have an option to load to the system tray instead of having the interface load-up each time? Also, how about a system tray search box, which is one of the reasons I like Copernic.
Googles desktop is clean and simple, but maybe too simple. They need to add new features fast, or they'll be on the trash-pile too.
Blinkx? Nice enough product, but I could not stand seeing that bright blue toolbar on every window.
I know it's early days, but I wanted to give my 2 cents on the recent offerings.
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About the Author:
Considered one of the worlds most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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