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Firefox Community Underwrites New York Times Ad
Spread Firefox reports that it ran a two-page ad in today's New York Times under written by 50,000 customer evangelists.
The ad features the names of the thousands of people worldwide who contributed to the Mozilla Foundation's fundraising campaign to support last month's launch of the open source Mozilla Firefox 1.0 web browser. More information in this press release.
This is a milestone event for community marketing that all marketers should pay attention to. We are no longer the only ones who control the message - it's the consumers too.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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