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Blogger Uncovers Microsoft PR Gaffe

Steve Rubel
Expert Author
Published: 2004-11-27

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The Public Relations India blog claims that Microsoft or its PR agency released this photo of the new MSN Search ...

... to AP using the IE competitor browser, Mozilla Firefox. Brian Peterson, of Microsoft's PR firm Waggener Edstrom, told the blog: "None of our approved/distributed screen shots of MSN Search were made using a Mozilla Firefox browser. Moving forward, we will not be commenting on this issue".

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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