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Podcasting Resources

Steve Rubel
Expert Author
Published: 2004-11-22

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Over the weekend I had a chance to delve more into podcasting. I listened to some various podcasts and I must say that I was very impressed by the quality.

It was great to listen to some of the sessions from Bloggercon while doing the laundry! In the past I used my commute to catch up on reading my downloaded RSS feeds. Now I think I am going to instead invest the time to listen to podcasts on my iPod Mini.

The technology, if it continues its rapid adoption curve, will timeshift professional radio programming to help it reach an even larger audience - the continually mobile - while also giving amateurs a chance to showcase their stuff as well. The downside, of course, is that there's a lot more great content I want to "consume!"

If you have an iPod, definitely download iPodder and start playing. Here are some resources to get you started...

  • Earnings Cast packages quarterly investor conference calls that are available on the Web into a podcast format. If your company is already making this audio available on the Web, why not send them the MP3 file to list?

  • Podcast Alley is quickly becoming the medium's new Yahoo! The online directory lists 419 different programs, including one of my favorites - the Engadget podcast.

  • Speaking of Engadget, they show you step-by-step how to create your own professional podcast. Alternately, here's a simpler approach that shows you how to create a more basic podcast.

  • Podcast Research, out of the University of Buffalo, is a site that studies the podcasting phenomena and to discover if podcasting can become a sustainable mass medium.

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    About the Author:
    Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

    He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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