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Yahoo Extends Releationship With SBC

WebProNews
Staff Writer
Published: 2004-11-18

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SBC Communications and Yahoo have agreed to a multi-year extension of their co-branded DSL and Dial services alliance.

Building on the proven success of their existing alliance, the companies also announced plans to extend the SBC Yahoo customer experience beyond the PC to home television and audio systems, Cingular wireless phones, SBC FreedomLink Wi-Fi and SBC Home Networking equipment.

The extended relationship will enable consumers to simplify their lives by allowing them to access personalized entertainment and communications content from almost anywhere, with a consistent user experience across a variety of connected devices. The first new products developed as part of the expanded alliance will be available in 2005.

"This alliance advances the SBC strategy to evolve the 'digital home' into the 'digital lifestyle'. What you see on your SBC Yahoo! Internet home page is coming to a TV set or wireless phone near you," said Edward E. Whitacre Jr., chairman and chief executive officer, SBC Communications Inc. "Customers want communications that revolve around them, not the other way around. By integrating the SBC Yahoo! experience across multiple devices and networks, we'll deliver services that our competitors cannot match."

"The SBC Yahoo! alliance is unmatched in the industry, both in terms of its depth and its proven success, and we are excited to build upon that success far into the future," said Terry Semel, chairman and chief executive officer, Yahoo. "The new services that will be developed out of this expanded relationship represent the next step in Yahoo!'s strategy to further deepen consumer relationships by extending our products and services beyond the desktop. SBC and Yahoo are putting consumers in the driver's seat, delivering what they want - when, how and where they want it."

SBC first announced their strategic alliance in November 2001 and launched co-branded DSL and Dial services less than a year later.

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