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24/7 Canada Takes On Airports

Staff Writer
Published: 2004-11-18

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24/7 Canada announced an exclusive Web advertising representation agreement with the Greater Toronto Airports Authority (GTAA), Canada's leading international gateway.

Effective immediately, the 24/7 Canada sales force will represent GTAA.com for Web advertising sales. GTAA.com provides travellers with the ability to check flight arrivals and departures, locate airport hotels, connect with car rental agencies, limousine service and local transportation.

Jay Aber, president of 24/7 Canada, said: "GTAA.com offers travel advertisers an outstanding opportunity, as it meets the needs of many marketers who have been frustrated by the lack of quality, unbiased, online travel advertising media in Canada. We've run dozens of campaigns on the GTAA.com site to date, and many advertisers - especially those within the travel industry -- are seeing above average results."

Steve Shaw, vice president, Corporate Affairs for the GTAA, said, "The Greater Toronto Airports Authority is continually looking for ways to generate new non-aeronautical revenue. This is another great opportunity and represents a unique initiative for airport authorities in Canada."

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