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Jupitermedia's GEMS

Staff Writer
Published: 2004-11-16

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Jupitermedia Corporation's JupiterWeb online media division has unveiled a series of innovative new marketing programs that guarantee tangible, measurable results for clients.

These programs, known as Guaranteed Effective Marketing Solutions (GEMS), are available immediately on JupiterWeb's DevX.com, EarthWeb.com and internet.com networks which serve IT and business professionals.

"Interactive marketing continues to evolve and GEMS are the next leap forward in the evolution of what has often been referred to as custom publishing," said Alan M. Meckler, Chairman and CEO of Jupitermedia. "These programs shift the responsibility for success from the marketer to JupiterWeb. Based on years of experience of successfully serving IT marketers, we're so confident in our ability to deliver with GEMS programs that we're taking on the responsibility for the performance of the campaigns. JupiterWeb GEMS achieve performance superior to search by offering more tangible deliverables, guaranteed results and a more contextually relevant audience than search engines can provide. Some of the most well-known technology companies in the world are already achieving results with GEMS programs. Microsoft, IBM, AMD, Intel, Computer Associates, Hewlett-Packard, Cisco and Qwest Communications are among the GEMS clients that we are currently serving," added Meckler.

Guaranteed Effective Marketing Solutions were developed to complement JupiterWeb's comprehensive media offerings and further remove the uncertainty and complexity from interactive marketing by providing:

-- Guaranteed results in the form of sales leads, click-throughs, downloads or page views;

-- Turnkey simplicity with JupiterWeb assuming responsibility for design (with client input), hosting, audience development and deliverable reporting;

-- Extraordinary access to JupiterWeb, which delivers the largest audience of enterprise IT and business professionals on the Web.

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