Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Sun Trying Something New ... Like Giving Away An Operating System

WebProNews
Staff Writer
Published: 2004-11-15

WebProNews RSS Feed


Sun Microsystems is trying a new marketing strategy, giving away its new Solaris 10 operating system for free.

"Hewlett Packard sells a printer at a low price and makes a lot of money on printer cartridges. Gillette gives you the razor and makes a lot of money on the blades," states Scott McNealy . "There are different ways to drive market penetration."

Solaris 10 will be unveiled Monday in a live webcast of an event in San Jose, though it won't be formally released until the end of January. It will work on more than 270 computer platforms running on chips from Sun, Intel, and AMD.

"When we open source, the one advantage we thought Red Hat had is gone. Then we both have an advantage with respect to Microsoft," McNealy said. "(Sun has) a worldwide service and support organization, which we think is way better than either company in the enterprise."

"It's kind of the tent pole - it just kind of holds up the whole deal," McNealy commented. "There's always a lag with companies our size, And that's assuming we're not making dumb mistakes right now that I don't know about."

"They're turning the corner," says equity analyst Jonathan Hoopes with Wm Smith. "The horizon is so much clearer, and the valuation [of Sun's stock] doesn't reflect that.".

"I think we turned the corner ... two years ago," McNealy says, which is when he overhauled his management team. "There was incredible turmoil, then all of a sudden the waters got very calm,'' he says. ''Now, we're just gaining speed."

"There's always a lag with companies our size," McNealy said. "And that's assuming we're not making dumb mistakes right now that I don't know about."

"I think [Sun management] believes, correctly, that what has enamored people with Sun in the past is the power of its OS, not the gear. People really wanted to stay with Solaris but were tired of the expensive gear," said Frank Gillett, principal analyst at Forrester Research. "The bottom line is, Sun's recovery and return to respect hinges on the success of its OS and particular on Solaris 10."

"So all this handwringing about 'Sun is dead' is a bunch of hooey," said Gillett, "though I don't want to diminish that they've had a huge perception problem and customer defections."

Receive Our Daily Email of Breaking eBusiness News


About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us