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Monster Blogging

Steve Rubel
Expert Author
Published: 2004-11-15

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I'm a little late here, but it looks like Monster.com is getting serious about blogging.

Last week they acquired DefenseTech.org, a high profile blog that covers military hardware and technology. This is not the company's first foray into blogs. They have been operating an excellent TypePad-powered blog for months...yet it's very quiet over there.

None of the posts on the blog's home page as of this writing have comments or trackbacks and the site only has a Google PageRank of one (the PageRank scale goes from one to ten). Compare that to the Yahoo! Search Blog, which only launched in August. It already has a PageRank of six. Even though the Monster blog has been around for months, I only learned about it this weekend from Charlene Li, who mentions it in her new report on corporate blogging.

Hopefully now that they have spent money to acquire a new blog the job site will undertake in a greater effort to drive visibility for all their blogs. Both have very high quality content. It's a shame such a great blog is lacking in community.

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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