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Forbes.com Columnist Sees Potential In Multimedia Blogging

Steve Rubel
Expert Author
Published: 2004-11-15

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Arik Hesseldahl from Forbes.com plugs into moblogging and audio blogging and sees potential...

From Forbes:

"Businesses are looking at blogging for crafting of unique marketing messages. Say you're promoting some new musical performer and want to reach audiences over the Web while the artist is touring? What's easier than snapping a few backstage pictures and getting the artist to make a few phone calls to record a message, and maybe play a bar or two of a new song they're working on?

News organizations are also experimenting with the blog format. Newspapers, once bound by the printed page, long ago figured out that they can work on a 24-hour news cycle using the Web and more recently that blogs can, for certain kinds of stories and subject matter, make that easier. Photos and audio content can help fill out a complicated story.

I like blogs, and I like blogging, and I find the ability of instantly posting pictures and audio to have tremendous potential for creative people. But I'm not yet sold on the blogging revolution, because it hasn't yet evolved much beyond blah, blah, blah."

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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