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24/7 Real Media Serves Ads For Marie Claire

Staff Writer
Published: 2004-11-15

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Marie Claire, the French magazine group, has chosen 24/7 Real Media's Open AdStream Central as its exclusive ad serving solution.

It will serve ads for the Web sites of Famili, Marie Claire Maison, Cuisine et Vins de France and the event Web site specifically created for the fiftieth anniversary of Marie Claire magazine.

The Marie Claire Group reorganized its Internet Department at the beginning of the year. Within a year, new versions of the famili.fr and cuisineetvinsdefrance.com Web sites have been launched. A Web site for the fiftieth anniversary of Marie Claire magazine has also been created. The Web site of Marie Claire, launched on September 16th, features five main topics that articulate the spirit of the magazine: Mode, Beauty, Astrology, Daily Struggle and Couple. The Web site of the Famili magazine is the leading French Web site for parents-to-be and new parents. It includes articles about kids, beauty, health, pregnancy and fashion. The Web site for Marie Claire Maison features news and articles about home decoration and furniture. The Web site for Cuisine et Vins de France features articles about food and wine as well as more than 800 recipes.

Marie Claire French Group selected 24/7 Real Media's Open AdStream Central as its ad serving solution because it needed the highest level of technology and services. The Marie Claire French Group was particularly attracted to Open AdStream Central because of its intuitive user interface and its advanced targeting capabilities.

Marianne Le Menestrel, Internet manager for the Marie Claire Group, said, "We needed the most professional team to help us to manage and take control of the Internet advertising business of the Marie Claire Group and we believe that we achieved that working with 24/7 Real Media's French team. We appreciate its dedication to providing the best service. We wanted to work with the leading ad serving solution in the market."

Laurent Nanchino, technology sales director of 24/7 Real Media France, said, "We are pleased to work with the Marie Claire Group, one of the most important publishing organizations in France and one of the most famous brands in publishing."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews.com, Jupiter Media and Forbes.com.

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