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First Web Analytics Best Practices Group Launched By Omniture

WebProNews
Staff Writer
Published: 2004-11-08

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Omniture launched the industry's first-ever web analytics Best Practices Group, chartered specifically to enable customers to realize the full potential of their web analytics implementations, through customized training, hands-on support, and innovative application of best practices and principles.

Additionally, Omniture announced today the appointment of Matthew (Matt) Belkin, as vice president of the company's Best Practices Group. With more than 10 years of experience in web analytics and business intelligence, Belkin will spearhead Omniture's team of industry experts -- 10 analysts culled from the company's pioneering Professional Services Group -- in setting new standards for web analytics practitioners.

"The most innovative companies in the world continue to upgrade to Omniture, further validating our technological leadership and the unique value proposition our Professional Services organization provides to customers," said Josh James, CEO and co-founder of Omniture. "The expertise that our Professional Services Practice has gained in supporting these world-class customers has evolved into the Best Practices Group, a team of world-class analysts that will further our reputation as the company that can assure the success of online business objectives."

"Matt Belkin is one of the most experienced users of web analytics and the ideal visionary to lead this group," continued James. "His unique understanding of the challenges online businesses face in driving ROI, his depth of experience and proven track record of success in using analytics will be invaluable in proactively helping our customers achieve new levels of insight and online marketing success. We look forward to raising the bar in the execution of online analytics principals by establishing the first and most talented Best Practices Group in the industry."

Most recently, Belkin served as director of Marketing Analytics at Macromedia, where he built the marketing analytics practice from the ground up and drove the use of web analytics to an unprecedented 25 percent staff usage within the company. During his tenure, Belkin supported the company's global web properties and online marketing initiatives by leveraging web analytics tools to deliver real-time analysis for more than 47,000 pages of content, 18 eCommerce stores, and many Flash applications. Prior to Macromedia, Belkin spent several years at Adobe and eGroups, Inc., an email group communication service that was acquired by Yahoo. Belkin began his career at JP Morgan, where he served as an Equity Research Analyst for five years, covering the Enterprise Software and Technical Software sectors. Belkin holds a bachelors degree in Economics and German from Lewis & Clark College in Portland, Oregon. He also holds a certification in Computer Science from the University of Munich, Germany.

"I have seen, first hand, the positive impact online analytics can make on a company's bottom line when embraced by an organization. Unfortunately, many companies lack the internal expertise to really measure the effectiveness of their Web and marketing initiatives," said Belkin. "Omniture's Best Practices Group answers that need, providing the real-world knowledge, customized training and on-site expertise to finally enable companies to become more sophisticated -- and successful -- in their utilization of online marketing data. I am very pleased to join Omniture, the leader in this space, and I'm excited for this opportunity to impact the market by leveraging my knowledge and expertise to drive high ROI for a wide variety of companies."

"As companies acquire or reevaluate a Web analytics solution, many are finding that they don't have the internal skills and resources to quickly and effectively implement online marketing and merchandising strategies," said Bill Gassman, principal analyst at Gartner, Inc. "Yet, that expertise is important for maximizing the success of their strategies. The companies that incorporate Web analytic tools in recurring cross-organizational processes, not just occasional projects, will see the highest returns from their Web channel investments. To achieve better results, more quickly and effectively, companies should consider using external expertise to learn about best practices and principles."

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