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Atlas Search Focuses On Marketing Strategy

Staff Writer
Published: 2004-11-08

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At AD:TECH New York, Atlas DM released two cases studies demonstrating the success agencies and direct advertisers are having with Atlas Search, the industry's first integrated search marketing and online campaign management system.

In the two case studies, involving Los Angeles-based full service agency Hamon & Associates, and HomeLoanCenter.com, the leading online full spectrum mortgage lender, Atlas Search was found to free clients from the time-intensive logistics of highly complex search marketing campaigns, and enable them to focus more time on marketing strategy.

For Hamon & Associates, whose clients include Bosch, Thermador and New Caledonia Tourism South, among others, the challenge faced for two years has been managing paid search campaigns across multiple search engines separately from the rest of their clients' online marketing initiatives.

"Managing and tracking client campaigns across multiple programs including rich media, banners and search is time consuming and extremely difficult," said Joe Mak, online marketing manager of Hamon & Associates. "Through the combination of Atlas Search and the Atlas Suite, I spend three hours less a week per client enabling the delivery of better results for our clients by working on strategy rather than tactical implementations."

Named one of the top 10 online direct mortgage lenders in the nation, HomeLoanCenter.com faced a challenge as the home lending market tightened. Recognizing the importance of HomeLoanCenter.com's paid search campaigns and the increasing time spent on maintaining a desired keyword rank, Marketing Program Coordinator Robert Pettee turned to Atlas Search.

"Prior to Atlas Search, I would have to watch my computer all day, playing day-trader with the search terms. Today I am able to manage our paid search campaigns in a fraction of the time it would otherwise take," Pettee said. "Not only does Atlas Search save time, it also enables me to manage and implement highly complex search campaigns across multiple engines more effectively and easily than ever before."

Atlas Search is the result of the integration of Atlas OnePoint's (formerly GO TOAST) paid search management and optimization tools, and the award-winning Atlas Digital Marketing Suite, and enables advertising agencies and direct advertisers to strategically manage all of their online campaigns, including paid search, in one place.

"We are extremely pleased by the rapid acceptance and success Atlas Search is having in the marketplace," said Ona Karasa, president of Atlas DMT. "Our strategy to deliver one solution that manages digital marketing data across clients' campaigns, including search, has paid off over the past year as evidenced by the success of clients such as Hamon & Associates and HomeLoanCenter.com."

The services Atlas Search offers include BidManager, which manages all keywords across multiple search engines, and utilizes exclusive Rules-Based Bidding; ProfitBuilder, which tracks results per keyword, per position and per search engine; and CampaignOptimizer, which predicts results and automatically optimizes campaigns.

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