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Nationwide Local-Search Portal Powered By Interchange

Staff Writer
Published: 2004-11-03

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Interchange's Local Direct search and advertising platform is powering On-line USA's nationwide local-search portal.

On-line USA is utilizing Local Direct to provide more relevant traffic for advertisers, deliver a better search experience for site visitors and increase the quantity and quality of search results on its sites.

On-line USA is a subsidiary of On-line UK, Ltd. and includes over 140 distinct sites in the U.S. On-line UK has over 1000 registered domains and over 600 sites worldwide.

"Interchange's unique natural language search functionality perfectly complements our user-friendly local-search sites. We are committed to delivering a comprehensive and reliable range of local portals with a strongly branded, easy to use interface. Interchange's technology has allowed us to reach this goal and provide unparalleled search capabilities to over 140 sites in the USA," said Andy Harcombe, On-line UK CEO. "We are pleased to be working with Interchange on this exciting project."

Interchange combines its paid-search platform with one of the world's most accessible local business databases and its patent-pending Keyword DNA technology to create one of the most comprehensive local-search solutions available. The complete Local Direct service portfolio is available to Internet Yellow Pages and printed Yellow Pages (IYP/YP) partners as well as other portals and websites seeking a local paid-search solution.

As part of the project, On-line USA is taking advantage of Local Direct's Assured Response, which allows sites to enhance their listings with Interchange's Keyword DNA technology. Keyword DNA creates a unique keyword profile for each advertiser listing, making them easily accessible through natural language keyword search. Assured Response is designed to provide a better search experience for site visitors by increasing search relevancy and accessibility of each business.

"Together Interchange and On-line USA are breaking new ground in the local-search arena," said Gregory Parker, director of strategic alliances for Interchange. "This partnership creates immediate revenue opportunities and provides a leading-edge local-search solution for over 140 city sites throughout the U.S."

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