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Yahoo Drives Voters

Staff Writer
Published: 2004-10-27

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Yahoo's network has helped drive more than one million Americans to download voter registration forms in collaboration with Declare Yourself, a nonpartisan, nonprofit youth voting campaign founded by Norman Lear.

Yahoo! joined forces with Declare Yourself earlier this year as its premiere online partner to empower young Americans to get involved in the political process. Yahoo! leveraged its audience reach of millions of consumers as well as effective online marketing tools to direct potential young voters to comprehensive voter registration and election information sites at vote.yahoo.com and DeclareYourself.com.

"Achieving this significant milestone illustrates the power of the Yahoo! network in connecting our vast audience of consumers with causes they care about," said Terry Semel, chairman and CEO, Yahoo!. "Together with Declare Yourself, we set out to reverse declining voter registration levels among young people and we're very pleased that we enabled so many Americans to find their voice in the electoral process."

Yahoo! played a key role in energizing a new movement of young people through a variety of online public awareness tools. Contributions included:

-- Hundreds of millions of "Register to Vote" banners throughout the Yahoo! network, targeting young adults and driving traffic to DeclareYourself.com.

-- A total of five front-page placements throughout 2004, an unprecedented frequency for a nonprofit partner on Yahoo!'s highly coveted real estate.

-- A special vote.yahoo.com microsite, providing users access to the latest election news, local polling place information, as well as electronic greetings to encourage their friends to vote.

-- Viral tools through Yahoo! Messenger in the form of voter awareness t-shirts that can be worn by a user's customized avatar.

-- A video challenge contest, inviting students from 18 colleges to declare the importance of voting, freedom, and the potential impact of the Internet on the elections this year.

-- Participation in the "Break the Silence" online voter registration drive, kicked off with Christina Aguilera in Los Angeles on September 17th. It resulted in more than 100,000 downloaded registration forms in just the first week following the event, and another 400,000 through the final registration deadlines.

-- Prominent links to vote.yahoo.com for all keyword search results related to voter registration. "Register to vote" was the most search term on the Yahoo! network on October 5th.

"Reaching our goal of 1 million downloaded voter registration forms could not have happened without Yahoo! as our premiere online partner," said Norman Lear, founder, Declare Yourself. "This is a testament to the power of the Internet to connect young people to this election through relevant information they want and need to actively participate in their democracy. Now, everyone needs to go to the polls on November 2 and vote."

Yahoo! is committed to making it easy, efficient and rewarding for consumers to make an impact in their respective communities. Through its vast network, Yahoo! is dedicated to helping best-of-breed local, national and international non-profit organizations build innovative and meaningful cause-related marketing programs.

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