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Amazon Opens Beauty Store

Staff Writer
Published: 2004-10-27

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Amazon announced the grand opening of its Beauty store, a single shopping destination offering thousands of beauty products, including skin care, fragrance, makeup, hair care, men's grooming, and spa products.

Customers will find their favorite products from Sephora, Avon, LUSH, N.V. Perricone, H2O Plus, L'Occitane, Laura Mercier, Philosophy, and DDF, as well as discover hard-to-find brands. Customers will also enjoy exclusive deals and gift-with-purchase offers from leading beauty sellers.

In the Amazon.com Beauty store, celebrity makeup artist Eve Pearl offers customers exclusive tips on how to get great looks like the perfect smoky eye and modern matte lips. Ms. Pearl, a three-time Emmy Award winner and author of Plastic Surgery Without the Surgery: The Miracle of Makeup Techniques, has worked with Hollywood celebrities such as Sharon Stone, Mira Sorvino, Lisa Ling, and Amanda Peet. Ms. Pearl's monthly "how-to" advice column, featuring specific product recommendations and techniques, will help customers find the right makeup and skin care products, solve beauty problems, and discover the hottest styles.

Customers will find great values through free-shipping offers, gift-with-purchase promotions, and exclusive deals in the Amazon.com Beauty store. This holiday season, customers can take advantage of the Beauty Holiday Bonus and receive an Amazon.com gift certificate with a minimum purchase from merchants like Philosophy, N.V. Perricone, H2O Plus, Avon, and DERMAdoctor.

"Our goal is to offer customers the largest selection of the best beauty products as well as exclusive content to help them find and discover the right products for them. Some favorites are Philosophy Hope in a Jar, LUSH's Dream Cream, and Fresh Sugar Blossom scent," said Maria Renz, director of Amazon.com Beauty. "By delivering a stress-free shopping experience -- with hundreds of fabulous brands, customer reviews, top sellers lists, and one convenient Shopping Cart -- the Amazon.com Beauty store is hoping to prevent numerous frowns and keep wrinkles from making a premature appearance."

The Amazon.com Beauty store has launched in a beta (test) phase in order to gather input from customers to ensure the best possible customer experience for online beauty shopping. During this beta phase, the Beauty store is continually adding selection and testing different features. Some customers have already responded.

"I am a user of Yves Rocher, Avon and L'Occitane. I am really excited that you are going to carry these products. Being of European origin, it is great to have access to some of these products that are difficult to find locally." --Bea Horrobin, Milford, New Hampshire

"I adore this new category and am so excited to find both Jurlique and Guerlain (and many more) as they are so hard to find. I would like to see even more items (I know it's beta stage, but I am overly excited!)" --Heather Cook, Rancho Cucamonga, California

"The variety available from the Beauty store is very good, with the cross-section of products and manufacturers wide enough to appeal to almost any woman." --Polly Callant, Twin Falls, Idaho

Customers will always find offers and exclusive deals when they visit the Amazon.com Beauty store. In November and December, the following offers await:

-- Exclusive holiday offers from top beauty brands starting in mid-November. Customers who purchase a minimum amount from select merchants -- including Philosophy, N.V. Perricone, H2O Plus, DERMAdoctor, DDF, and many more -- receive an Amazon.com gift certificate toward a future purchase.

-- Free-shipping offers from select merchants, including Sephora, Fresh, Avon, LUSH, Crabtree & Evelyn, L'Occitane, B. Kamins, DERMAdoctor, Davies Gate, H2O Plus, Osmotics Cosmeceuticals, MenEssentials, and many more.

-- Free-gift-with-purchase offers from merchants such as Avon, Philosophy, Yves Rocher, Zirh, Blockhead Bath, DERMAdoctor, and SpaLook.

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