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24/7 Real Media Dives In

Staff Writer
Published: 2004-10-26

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24/7 Real Media announced that ScubaDiving.com has chosen Open AdStream Central as its exclusive ad serving solution.

ScubaDiving.com is the Web site divers trust. In addition to a breadth of scuba-related information and resources, ScubaDiving.com also boasts the most active dive community on the Web. Highlights include: Diver to Diver Message Board, with more than 500 posts per day; ScubaDiving.com membership that includes free e-mail, as well as the ability to create Web pages and interactive dive logs; and BuddyFinder to help divers find buddies for diving at home and abroad.

ScubaDiving.com switched to 24/7 Real Media's Open AdStream Central to take advantage of Open AdStream's ease of implementation and the flexible reporting of campaign performance. This enables ScubaDiving.com to analyze existing inventory and to create the most profitable ad campaigns.

Laura C.S. Walker, online manager of ScubaDiving.com said, "ScubaDiving.com is pleased to take advantage of Open AdStream's easy to use, feature-rich technology. Converting the site was a breeze and the customer support and training we've received has been top notch."

Robert Tas, 24/7 Real Media's senior vice president - Technology Solutions Group, said, "24/7 Real Media's team of experienced people are working hard to give ScubaDiving.com superior service and to ensure that it is using Open AdStream Central and all its advanced features to earn an excellent return on investment. We focus on making our technology the best it can be and we are committed to giving our customers the best support possible."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media's Open AdStream clients are Weather.com, FoxNews, Jupiter Media and Forbes.com.

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