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24/7 Real Media's Analytics Solution

WebProNews
Staff Writer
Published: 2004-10-07

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Gamedaily.com has expanded its relationship with 24/7 Real Media. The relationship now includes Insight XE, as its analytics solution, in addition to using Open AdStream Central as its exclusive ad serving solution for its destination site, Gamedaily.com, which connects with a network of more than 130 affiliated portal, consumer and B2B sites.

Gamedaily.com provides free consumer video game content including news, reviews, features and broadband demo and trailer downloads to millions of gamers without requiring P2P software, site registration or a paid subscription. It has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney Interactive, Electronic Arts, Konami, Microsoft, Sony Online, TakeTwo Interactive, THQ, UbiSoft, Vivendi Universal and others. Each month, GameDAILY content reaches more than 23 million gamers, of which the overwhelming majority are 14-to-34-year-old males.

Gamedaily.com added Insight XE because it needed to update the technology it used to review site data. Instead of receiving its visitor data by log file crunching, it now uses java script in real time to ascertain visitor data. Consequently, with a fully customizable taxonomy, Gamedaily.com is able to see its Web site traffic more comprehensively and thoroughly than ever before. By running its data in Open AdStream Central, it can now create the most efficient and targeted advertising campaigns.

Mark Friedler, CEO, Gamedaily.com, said, "Just as Open AdStream Central meets our needs for an ad serving solution, Insight XE will help us to better target and understand our audience of young males. We have a deeper understanding and visibility of our site's performance. The result is we are more successful helping large brand advertisers reach them with exciting interactive ad solutions and audience tracking in an end-to-end solution."

Robert Tas, 24/7 Real Media's senior vice president - Technology Solutions Group, said, "We are pleased to extend our relationship with Gamedaily.com. Increasingly publishers are recognizing the value of precise targeting and 24/7 Real Media looks forward to helping Gamedaily.com attain a more comprehensive understanding of its audience, and make it possible to market its audience most effectively. Our focus on a seamless platform, combining ad serving, analytics and behavioral targeting, provides a robust and relevant solution for our customers and the market."

Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web site. Among 24/7 Real Media's Insight XE clients are FoxNews.com, Forbes.com, Lifetime TV, UAL Loyalty Services and YellowPages.com.

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