Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

SEMPO Survey On SEM Activities And Spending

WebProNews
Staff Writer
Published: 2004-10-05

WebProNews RSS Feed


The Search Engine Marketing Professional Organization (SEMPO) is launching a first-ever comprehensive survey to estimate the size of the North American advertiser spending on search engine marketing and critical trends in the burgeoning SEM sector.

SEMPO, a non-profit professional association, represents the common interests of 278 search engine technology vendors, marketing agencies, and consultants worldwide. To launch and manage the survey, SEMPO has contracted market researcher Rick E. Bruner, of Executive Summary Consulting, to conduct the survey and analyze results.

"The SEMPO survey will provide a big-picture view of current search engine marketing activity and spending as well as planned spending and growth," according to Barbara Coll, SEMPO Chair and President. "While there has been research focusing on such SEM subcategories as pay-per-click advertising, paid inclusion, and search engine optimization, this is the first survey across all segments aimed at providing a comprehensive picture of total revenues and trends in the SEM arena."

SEMPO welcomes and encourages participation in the survey by all qualified parties, including search engine marketing agencies, corporate webmasters, affiliate marketers and in-house search marketing professionals.

The survey became available at the SEMPO website, SEM research survey Tuesday October 5, 2004. Companies and individuals interested in participating may take the survey online. SEMPO plans to release survey results at industry events later this fall.

All survey participants will receive complete results via e-mail. Participants will also be invited to join a free conference call with Rick Bruner and SEMPO Board members to discuss survey findings.

"No one is in a better position to conduct this much needed survey," said SEMPO President Barbara Coll. "Our 278 members cover the entire spectrum of interests and activities in the SEM marketplace, providing strong input on the kinds of data needed to assess the market as a whole. When released this November," Coll added, "the SEMPO survey will be invaluable for smarter planning and resource commitment by our member companies as well as for corporations planning their search market activities and budgets."

Receive Our Daily Email of Breaking eBusiness News


About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us