Fast Releases Dynamic Merchandising Solution
Fast Search & Transfer (FAST) released FAST ImPulse, the most complete enterprise search, navigation, and merchandising software solution for business-to-business (B2B) and business-to-consumer (B2C) eCommerce applications.
FAST ImPulse gives eCommerce business managers an easy-to-deploy, out of the box solution that provides unprecedented levels of control over site navigation and merchandising. Furthermore, it enables buyers to quickly find the products they are shopping for by using FAST's best-in-class search capabilities.
Leveraging FAST's industry-leading Enterprise Search Platform (FAST ESP), FAST ImPulse enables online retailers to aggressively drive revenue by empowering their business managers with the ability to understand and react to buyers in real-time, using comprehensive business analytics and reporting. Through the FAST ImPulse Dynamic Merchandising features, business managers can create inspirational promotions, deliver a superior shopping experience for buyers, and increase customer loyalty to their site.
According to a new Jupiter Research report, Retail Site Search: Site Ranking and Best Practices, "Enhanced navigation capability through faceted search or dynamically generated attributes allows searchers to narrow the list of products via features that are important to them and makes the experience more efficient and personally relevant. Proactive merchandising efforts like calling out hot items and best-sellers on the site page, as well as within the product listings, allow merchandisers to drive purchase of particular products and improve gross margin."
Through its advanced search and navigation features, FAST ImPulse increases the "stickiness" of eCommerce sites, boosting revenue opportunities for online retailers. The search and navigation features of FAST ImPulse include advanced product search, including sophisticated linguistics analysis; flexible, multidimensional navigation that allows buyers to rapidly find what they are looking for; personalised merchandising to provide individually relevant promotions; and dynamic, location sensitive promotions.
Business managers have long struggled to find ways to better merchandise and run personal, dynamic promotions. Additionally, they have not been able to easily and quickly measure promotional success rates and customer satisfaction. The Dynamic Merchandising features of FAST ImPulse meet these challenges by giving business managers unprecedented levels of control and flexibility over the entire shopping experience. These features include:
A comprehensive promotion manager to define and modify promotions in real time
Location-specific promotions that present contextually relevant offers
Category (facet)-based promotion management
Roles-based team collaboration
A critical component of FAST ImPulse is its ability to help business managers better understand how people are shopping on their site. Extensive reporting and analytics give the business managers and executives critical insight into what people are doing and not doing. From determining what searches are being performed to measuring the effectiveness of promotions, FAST ImPulse makes information available in real-time, allowing business managers to quickly and easily tune the system to drive additional revenues.
"Scalability and performance are imperative to an eCommerce site's technology infrastructure, and FAST ImPulse addresses these requirements head-on. By integrating FAST ImPulse into an eCommerce architecture, both the site operator and shopper benefit because the operator is able to deploy effectively, improve response time, increase organisational efficiency, and create additional revenue generating opportunities, while the shopper is better equipped to find the products they want quickly and easily," said John M. Lervik, FAST's chief executive officer. "FAST has a history of working with world class e-tailers to provide the tools necessary to drive additional revenue. With the launch of FAST ImPulse, we're excited by the opportunity to continue this tradition of mutual success."
FAST's experience working with some of the world's leading eCommerce sites, such as Cardinal Health, Dell, IBM, Nordstrom, and Rakuten Ichiba has enabled the company to fully understand and better meet the needs of online retailers in its development of FAST ImPulse. This knowledge allows FAST to deliver a total solution to customers, including eCommerce best practices and leading customer support. With over 1,000 customers, FAST has impeccable customer satisfaction scores.
Fast Search & Transfer (FAST) has transformed enterprise search from a powerful, yet narrowly perceived function, into an enterprise-wide strategic and tactical capability of pivotal importance. FAST ESP and the FAST portfolio of solutions and SDAs are the latest in a line of FAST technology that marries a no-technical-boundaries approach with a clear understanding of real-world requirements, including extraordinary performance, precise accuracy, broad reach, and high return on investment. For FAST, the search never stops.
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