Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

PPC Influencing Voters

WebProNews
Staff Writer
Published: 2004-09-29

WebProNews RSS Feed


As always, politicians are attempting to do everything they can to get their messages out to prospective voters in a timely manner and on a limited budget.

Web savvy candidates are using pay per click advertising to efficiently drive prospective voters to their campaign web sites.

"As more prospective voters turn to the web for election coverage and their daily news, it only makes sense that campaign ad budgets will follow," declared Ed Kohler, President of Haystack In A Needle, a web marketing firm based in Minneapolis, Minnesota.

Teresa Daly, the Democratic congressional candidate in Minnesota's Second District realized the opportunity online advertising presents her campaign as far back as mid-June. "Haystack In A Needle approached us in June to explain how pay per click advertising could be used to get Teresa's name out in front of prospective voters and drive those prospects to her web site for more information," explained Brian Shekleton, field director for Daly for Congress.

Using Google's pay per click advertising program, Haystack In A Needle worked with the Daly campaign to place ads revolving around issues considered important to Teresa Daly's constituents. Additionally, the campaign was refined to use geo-targeting which forcing the ads to only appear when people from the second district type those phrases into a search engine, and set to use content targeting, which syndicates the ads onto other web pages including newspaper articles and blogs related to the purchased search phrases.

"Anything we can do to get Teresa's positions on restoring fiscal responsibility in Washington, protecting Americans at home and abroad, cutting taxes for middle class families, and preserving our country's natural resources in front of potential voters is a win for the Second District," says Mr. Shekleton, "especially if it can be done in a timely and cost effective manner."

According to Mr. Kohler, "Many campaigns appear to be slow to adapt to this new medium. The vast majority of congressional campaigns and many local campaigns have active web sites, but they are doing a poor job driving prospective voters to their sites."

Receive Our Daily Email of Breaking eBusiness News


About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us