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New Keyword Tool

Staff Writer
Published: 2004-09-28

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Pay-per-click (PPC) advertising services such as those offered by Google, Overture, and others allow advertisers to reach targeted prospects for just pennies apiece.

But pricing for the keyword phrases that drive these services is determined by competitive bidding, and the most common phrases are quickly bid up in price. The best way to get low-priced clicks is to develop a large list of keyword phrases that other advertisers aren't likely to be bidding on.

The Permutator, a new tool from Boxer Software, makes it easy to develop huge lists of keyword phrases in just minutes. The process is simple: keywords are entered into two or more input lists, with related words appearing in the same list. With a single click, The Permutator combines the input keywords in every way possible to generate a large list of keyword phrases. The power of permutation is considerable: three input lists with ten keywords each will result in 1,000 generated keyword phrases.

Additional features make it easy to control the content and format of the generated phrases. Input lists can be designated as optional so that phrases will be generated both with and without those keywords. Keyword phrases can be generated in several formats: unquoted, double-quoted, square-bracketed, spaces omitted, and with a leading minus sign. These formatting options allow advertisers to exploit various keyword strategies on different PPC services.

The Permutator includes a pair of bonus tools. The Ad Editor allows users to compose new ad copy offline, and enforces the size limits for several major PPC services. This makes it easy to test new ad concepts without logging in to an online account. Tracking return on investment (ROI) is critical in any ad campaign. The Permutator's ROI Calculator helps users compute how their ad campaigns are performing relative to one another, or from month to month.

The Permutator costs $49.99 (USD) and is compatible with all 32-bit Windows versions.

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