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Marchex Sets Agreements With Yahoo And Others

Staff Writer
Published: 2004-09-28

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Marchex has set agreements with two of the Internet's leading shopping services through its TrafficLeader subsidiary, designed to provide expanded marketing and distribution opportunities for its merchant advertisers.

In addition, Marchex set a distribution and marketing agreement involving its Enhance Interactive subsidiary and one of the Internet's leading commercial search providers.

Under separate shopping agreements with Yahoo Shopping, and Shopping.com, TrafficLeader's merchant advertisers will have their products and services delivered in search results through each shopping partner, based on the relevance of their offerings to users' search queries, using managed search feeds provided by TrafficLeader. As part of the agreements, TrafficLeader will also deliver images relevant to the merchants' products and services within the search results.

These agreements are part of Marchex's strategy to build out a specific shopping distribution channel for its merchant advertisers, in addition to the existing search feed management services that are delivered into broader search and directory services. Combined with relationships already in place with CNET's MySimon and NexTag, Marchex now has agreements in place with what are widely recognized as four of the Internet's leading shopping providers.

"These agreements provide shopping-specific distribution and marketing opportunities for our expanding base of merchant advertisers, through several of the Internet's most popular commerce destinations, while enhancing the shopping experience for our distribution partners' customers by providing more merchant and product choices for every relevant search," said Jerry Wiant, TrafficLeader CEO. "With the increased ecommerce shopping activity of the fourth quarter, we believe this is a very good time to broaden our base of shopping distribution partners."

Marchex also announced today that it has signed a distribution and marketing agreement with LookSmart, a leader in commercial search services. Under the agreement, Marchex's Enhance Interactive subsidiary will provide distribution and advertising opportunities for LookSmart's network of online merchant advertisers, through Enhance Interactive's distribution network of search engines and directories.

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