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Yahoo En Espanol And Others Present HispanicAd.com Forum

Staff Writer
Published: 2004-09-24

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The Association of Hispanic Advertising Agencies (AHAA), Fox Sports en Espanol, HispanicAd.com, PR Newswire and Yahoo en Espanol have teamed up to present the 4th HispanicAd.com Forum on September 29th, 2004 at 9 a.m. PDT, 12 p.m. EDT.

The HispanicAd.com Forum, a live one-hour video and audio webcast, will be transmitted from New York during AHAA's 16th Semi-Annual Conference and panelists will respond to several questions submitted in advance on HispanicAd.com and live from the audience.

The Forum will feature Hispanic advertising agency leaders discussing topics such as:

* What are differences of 'In Culture' vs. 'In Language' marketing, advertising and media selections?

* What media vehicle is the driving force behind the upswing for Hispanic expenditures?

* What does the future bring for ad agencies?

* Is there room for Hispanic focused cable television in today's media plan?

* Have the research tools in the Hispanic Market reached par with tools used by mainstream agencies?

* To what do you attribute the success of your agency in winning new accounts?

"The HispanicAd.com Forum is an opportunity for industry leaders to share successful strategies and tactics used to reach the Hispanic Market," said Gene Bryan, CEO, HispanicAd.com. "We are excited to partner with AHAA, Fox Sports en Espanol, PR Newswire and Yahoo! en Espanol for the fourth year in a row to present this forum to advertising professionals."

The Forum will feature:

Manuel Machado - CEO @ machado/garcia-serra publicidad & President of AHAA (moderator)

Daisy Exposito - Chairman /CEO of The Bravo Group

Alex Lopez Negrete - President/CEO of Lopez Negerete Communications

Victor Ornelas - President/CEO of Ornelas & Associates

"The Internet has become an essential business and communications tool in our everyday lives," said Jose Rivera Font, assistant general manager, Yahoo! en espanol, "We are pleased to use this medium to enable marketers and advertisers around the country to interact with this panel of pioneers in the U.S. Hispanic market."

Tom Maney, senior vice-president of advertising sales at Fox Sports en Espanol said, "As the U.S. Hispanic population grows and changes, it is vital to be aware of the state of the market. The HispanicAd.com Forum will allow industry leaders to share with the entire media community via the webcast their expertise in reaching Hispanic consumers in the most effective way possible."

"For four years now, PR Newswire is proud to show its commitment to the Hispanic communications field by offering its support to the HispanicAd.com forum," said Margarita C. Hernandez, Manager of Multicultural Markets for PR Newswire. "It is an ideal environment for thought-leaders in Hispanic marketing to share their expertise with those companies, agencies and organizations that are trying to figure out ways to communicate effectively with the Hispanic marketplace."

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