Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Mail.com Selects 24/7 Real Media's Open AdStream Central

WebProNews
Staff Writer
Published: 2004-09-22

WebProNews RSS Feed


24/7 Real Media today announced that Mail.com has chosen 24/7 Real Media's Open AdStream Central as its exclusive ad serving solution.

In a separate agreement, Mail.com selected the 24/7 Web Alliance as its exclusive Web site ad representative as well as joined 24/7 On Target, the company's behavioral targeted network.

Through this comprehensive arrangement, Mail.com will be able to provide its internal and external constituencies with improved services by more efficiently and effectively delivering and targeting ads for its advertising customers. Mail.com is now able to offer advertisers behaviorally targeted advertising packages using the 24/7 On Target solution, leveraging 24/7's Insight XE analytics product with its targeting software, Insight ACT, and serving the ads using Open AdStream.

Kewhyun Kelly-Yuoh, president and chief operating officer of Mail.com, said, "24/7 has proven that its ad serving and analytics technology coupled with its ad sales capabilities maximizes the value of inventory for publishers. The two companies are a great fit and we look forward to working to better serve our users and advertisers."

David B. Hills, 24/7 Real Media's president - Media Solutions said, "We are delighted to associate with Mail.com. Its wide reach and high value consumer utility shows the Mail.com team knows how to service this market. We are pleased to provide it with the industry's only end-to-end solution, encompassing ad serving, ad sales, analytics as well as participation in our behavioral targeted network."

24/7 On Target builds upon the existing 24/7 Web Alliance service for publishers and advertisers. Affiliates and customers can have ads targeted based on content, audience and other performance measures. The 24/7 Web Alliance provides more opportunities to publishers and advertisers across 800 sites and 107 million uniques per month for targeting ads to users in the most relevant ways.

Receive Our Daily Email of Breaking eBusiness News


About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us