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SEO Inc Pushes Up SaveOnConferences.com's Rankings While Reducing PPC Costs

Staff Writer
Published: 2004-09-15

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Search Engine Optimization (SEO), Inc. announced today that its unique Web analytics approach to search engine optimization has helped its customer SaveOnConferences.com.

SEO Inc.'s unique and powerful search engine optimization strategy pushed up the company's site rankings for a number of various leading search engines in less than 90 days, while reducing its pay-per-click advertising costs.

"We knew that we needed assistance in getting our site up in the search engine rankings, and SEO helped us to do just that," said Jim Miller, vice president at SaveOnConferences.com. "They offered approaches that gave me confidence that their methodology would work better than the other players in the market and would make our site bubble up to the top over millions of other choices."

The company came to SEO with a huge challenge: their primary search term "Web conferencing" receives an average of seven to ten million hits on the major search engines. The company, which has Web sites for the United States, the United Kingdom, and Germany, set a benchmark of being on the first page of a number of leading search engines, such as Google and Yahoo!

"The most well-designed and attractive site in the world is only successful if visitors can actually find it -- and often a site can get lost in the myriad of options that come up when popular search terms are used," said Garry Grant, CEO of SEO. "Our cutting edge techniques have put SaveOnConferences.com right where they needed to be -- at the very top of the list when anyone wants affordable conference calling services."

SEO worked closely with SaveOnConferences.com to do a competitive analysis of its key words, modify its Web site to include additional key words that its pay-per-click campaign, and to optimize its Web site for searching. Within three months, the company was hitting first place ranking on 240 different search engines, including such leaders as Google, Yahoo!, AltaVista, and Ask Jeeves. Prior to working with SEO, the company had captured only 13 top spots. The company's UK site, which had not received any first place hits, now claims the top spot on 200 engines. In addition, the company estimates that SEO helped them to decrease their pay-per-click advertising costs by eighty percent, while maintaining the same level of customer acquisition.

SEO Inc. typically increases targeted site traffic for its clients from 100 to 6,000 percent, while improving Web branding, reducing operating costs, and increasing revenue. Other SEO clients include such well-known sites as Beaches/Sandals Resorts, VEGAS.com, and Boats.com. In addition, the company maintains the highest ethical and quality standards for its technology. For example, SEO complies with the Terms of Service adopted by major search engines, which has evolved as a standard for best practices for the search engine optimization industry. This ensures safe optimization techniques, which translate into long-term and lasting results.

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