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Microsoft Expands E-commerce Software Distribution With Help From Digital River

WebProNews
Staff Writer
Published: 2004-09-02

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Digital River today announced it is working with Microsoft Corp. to expand Microsoft's e-commerce software distribution efforts.

Specifically, through Digital River's network, Microsoft is offering digital downloads of its Plus! Digital Media Edition enhancement pack for Windows XP to more than 200 online retailers, including Best Buy, CompUSA, OfficeMax and Staples.

"Today's announcement is a great example of how the software industry is recognizing the benefits of delivering software via digital download," said Joel Ronning, Digital River's CEO. "Historically, Microsoft has distributed software mainly through traditional retail and OEM channels. By working with Digital River, Microsoft is now offering its customers more options to buy software with the instant gratification that only digital downloads can offer."

"Plus! Digital Media Edition is a must have for every Windows XP owner and now it's even easier to buy," said Kevin Unangst, director of Windows consumer marketing at Microsoft. "Our relationship with Digital River and its online retail partners lets us reach more potential customers than ever before."

Microsoft's Plus! Digital Media Edition is the ultimate photo, music and movie enhancement pack for Windows XP, and is the first Microsoft product to be sold as a download. Plus! Digital Media Edition is designed to offer consumers new ways to share photos with family and friends, enhance their music collections, and to get more out of Windows XP. The software product offers popular features, including Plus! Photo Story 2, Plus! Party Mode and Plus! Dancers.

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