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Urchin Releases ASP Web Analytics Software

Staff Writer
Published: 2004-09-01

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Urchin Software Corporation today released Urchin 6 On Demand, an ASP version of its popular web analytics and marketing intelligence software.

The Urchin 6 ASP service provides an integrated approach to attracting quality traffic, increasing sales and conversions and retaining customers. Organizations wishing to run Urchin 6 in-house will be able to purchase Urchin 6 web analytics software in late 2004.

Urchin 6 accurately links conversions to specific email campaigns, ads, organic and paid keywords, affiliate programs and any other type of online campaign. Organizations investing in search engine optimization (SEO), paid search, email blasts and online advertising will find Urchin 6 indispensable.

Key features of Urchin 6 include:

*Site Overlay: Visualize click paths, conversion metrics and more for all your links, just by browsing your site.

*GeoTargeting: Find out where your visitors come from and which markets are the most lucrative.

*Funnel Optimization: Eliminate bottlenecks to conversion and reduce abandonment.

*Email Reports: Set Urchin 6 to automatically email you periodic reports.

*Advanced Visitor Segmentation: Compare visitor behavior by geographic location, new vs. returning visitor, language preference and more.

*Content Optimization: Optimize your website for the right browser and software platforms, track internal search behavior and examine content interactions on your site.

*A/B Testing: Test and optimize creative content for banner ads, emails, keywords and more.

*E-commerce Analytics: Tie transactions to campaigns and keywords, get loyalty and latency metrics, find your revenue sources and dive deep into product merchandizing analytics.

*Complete Conversion Metrics including return on investment (ROI), goal conversions, revenue per click, per-visit value, lifetime visitor value and more.

*Compare pay-per-click (PPC) vs. Organic keywords

*Keyword suggestion tool

*Click Fraud detection reports

*And much more…

"Urchin continues to deliver a high-end feature set and flat-out superior performance at a mid-market price," said Paul Muret, Urchin Software Corporation's CEO. "With Urchin 6, we are pushing the evolution of the web analytics market with a product that gives a comprehensive view of how visitors find and navigate your site, convert into customers, and keep coming back."

Urchin 6 On Demand is available direct, through agencies, hosting partners, and resellers. Muret added, "We encourage all of our existing customers to consider upgrading to our most advanced product ever."

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