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Media Search And Hitwise Announce Alliance

Staff Writer
Published: 2004-09-01

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Today, Media Search and Hitwise have announced an alliance to provide Media Search's clients with the latest technology to monitor the Internet for online news and information.

Similar to offline media clipping services where broadcast and press mentions are monitored to enable companies to assess the effectiveness of their and competitors' media presence, Hitwise's technology trawls the most popular New Zealand and global media websites as visited by New Zealanders on an hourly basis, and emails links to the articles to Media Search's clients.

Media Search's Australian partner company, Media Monitors has been using this technology with their Australian and New Zealand clients since 2002 and has found that the Hitwise solution is the most accurate for businesses in both markets.

According to Paul O'Connor, Managing Director of Media Search, "This service further enhances our media management solution. It provides relevant and accurate information from the Internet, and offers flexible delivery options ranging from immediate delivery to a single nominated time of day."

"While our business began with monitoring Internet usage to provide marketers with real-time competitive insights, we are now beginning to leverage our proprietary technology, data base and data analysis platform, by partnering with leading firms in the media monitoring and content filtering industries," commented Andrew Walsh, CEO of Hitwise.

This service benefits businesses in New Zealand by providing the timeliest and most relevant online media mentions so decision makers instantly know how their brand and competitors are performing in the online media. For publishers, this service drives business traffic that may not be visiting an online media site, to that website, which increases their overall traffic.

Media Search will be offering the new solution to its client base as of 13 September, 2004.

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