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24/7 Real Media Europe Partners With Anemone

WebProNews
Staff Writer
Published: 2004-08-31

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24/7 Real Media Europe, a division of 24/7 Real Media today announced that Anemone has signed an exclusive reseller agreement to market 24/7 Real Media's Open AdStream ad serving solutions and Insight XE Web analytics solution, in Greece, Turkey, Cyprus and the Balkan countries.

Anemone, based in Athens, offers partnerships with leading interactive marketing technology companies, which, in combination with know-how and expertise, provide organizations with the best services in the market. Anemone was founded in 2004 by dedicated and passionate interactive marketing services professionals, who served on the board of directors of IAB Hellas, the Greek Interactive Advertising Bureau, an association dedicated to building and sustaining momentum for the interactive media and marketing industry.

Greece, Turkey, Cyprus and The Balkan Countries are formidable in size and Internet opportunities. Louis Hatzis, managing director of Anemone, is proud to point out that these fast-growing regions have enthusiastically adopted interactive marketing. Web publishers and advertisers in many of these countries have seen the importance of understanding the behavior of their Internet audience and targeting them quickly and effectively. They are finally paying more attention to advertising potential and seeking the best solutions for managing their Web site advertising.

Mr. Hatzis said, "We are very happy to work with 24/7 Real Media and eagerly anticipate reselling Open AdStream and Insight XE, which are reputed to be the best technologies in the world. Open AdStream is the premier ad serving solution for managing ad campaigns to produce the best return on investment. With Insight XE, publishers and advertisers in these countries now have access to the most accurate audience data on the market and to a powerful behavioral analysis tool, which can be used to improve their online advertising results."

John Piccone, technology sales director, 24/7 Real Media Europe, said: "We are pleased to join forces with Anemone in offering Open AdStream and Insight XE in its region. These countries are emerging as excellent markets for interactive products and services and we pleased to offer publishers and advertisers in the region the advantages of Open AdStream and Insight XE."

Developed with some of the world's leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web site. Open AdStream makes possible effective and efficient management of ad inventory and the delivery of targeted campaigns. Insight XE is a powerful, flexible next generation Web Analytics solution that helps organizations measure, analyze and understand the behavior of visitors to their Web sites.

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