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Yahoo Search Ad Campaign To Focus On RNC

WebProNews
Staff Writer
Published: 2004-08-23

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With the Republican National Convention scheduled for New York City next week, Yahoo Search is preparing an advertising blitz that will target people attending the RNC. The Yahoo Search advertisements will be part of the company's estimated $100 million "Life Engine" campaign.

In order to saturate convention attendees, Yahoo will, according to TechnologyMarketing.com, employ an airport information kiosk, campaign buttons, signs that will appear in JFK and LaGuardia airports, and hotel keys with the Yahoo Search brand on them.

Linda Bennett, Yahoo's senior brand manager says, "This year it's all about politics, so we thought being able to highlight Yahoo as a politics engine, in line with the Life Engine campaign, would be a cool thing."

This campaign is similar to the one Yahoo launched during the Democratic National Convention.

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