Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Working With The Wrong SEO Firms Costing Some Companies Big

Staff Writer
Published: 2004-08-23

WebProNews RSS Feed

Qualified shoppers and profitable returns have made search engine advertising and optimization the darlings of the online advertising world.

But choosing to work with the wrong search engine optimization (SEO) firm can get your company banned from some search engines, including the industry's giant, Google.

A new book, "Search Engine Advertising, Buying Your Way to the Top to Increase Sales" (New Riders Publishing 2004), sheds light on a few tactics that endanger web site owners of losing the rankings they currently have, or having their sites completely removed from the search engines' databases. Companies that outsource their optimization campaigns are at risk of hiring firms that engage in search engine spam.

"While there are a number of great SEO firms available," says author Catherine Seda, "there are some involved in practices that search engines don't like. The problem isn't that the SEO firms get banned. It's their clients who pay the consequences."

In a recent forum on WebProWorld, one user stated that her web site, as well as 10 others, has been banned by Google because of the alleged use of doorway pages created by an SEO firm. Doorway pages are loaded with keywords and often contain hidden links then placed within advertisers' sites, and are discouraged by Google in its online Webmaster information.

According to Seda, another common spamming tactic of shady SEO firms is to post thousand of links to client web sites inside guestbooks or classified ads. Search engines, such as Google, place significant weight on the link popularity of a web site.

"There is a right way to boost your site's link popularity," says Seda. "Secure links from content-relevant sites that have already achieved high rankings. Think quality, not quantity. And if you want to hire an SEO firm, ask how they get rankings for their clients."

Receive Our Daily Email of Breaking eBusiness News

About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us