Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Oneupweb Expands Proactive Agency Partner Program

Jeremy Muncy
Staff Writer
Published: 2004-08-20

WebProNews RSS Feed


Oneupweb, a Search Engine Optimization and marketing firm today expanded its Agency Partner Program.

Oneupweb's revolutionary program outlines a proactive alliance with advertising and public relations agencies to market the benefits of search engine optimization (SEO) and search engine marketing (SEM) to clients.

"Our partnership is the shortcut to profitability in search marketing for agencies," explains Oneupweb President, Lisa Wehr. "We help agencies and their clients realize the potential return on investment of search marketing, intellectually first, and then financially immediately thereafter."

Several barriers stand in the way of agencies developing in-house expertise. Those that have tried hiring staff away from search optimization firms discovered that they need technology tools to support the practice. Plus, keeping up with new paid search products and search engine algorithm changes requires vigilant attention, full-time from technically knowledgeable staff.

"Agencies want a partner they can trust to get results, use best practices and respect their role in the process," continues Wehr. "But more than that, they need someone who will help them explain an ever-changing industry and its marketing benefits to clients." Not only can agencies benefit by charging the client for managing the process, but once the client sees the tangible results search provides, the agency/client relationship is strengthened.

Oneupweb's Partnership Program is different because it maps out marketing and sales strategies that will build business for both sides of the relationship. Typically it's the client who first asks about search marketing, and often the agency account manager who gets the question is only schooled on more traditional media. Oneupweb's program turns that situation around, leveraging the strong business relationships of the agency. Additionally, Oneupweb offers to train agency personnel how to sell search engine marketing benefits.

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Jeremy Muncy is a staff writer for WebProNews.com

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us