Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

EMarketer Report Finds Online Advertising Is Booming

Chris Richardson
Staff Writer
Published: 2004-08-11

WebProNews RSS Feed


A report done by eMarketer concerning online advertising as found that spending on this medium is expected to continue and increase over the year. The exact numbers from eMarketer's report states that spending for advertising online will hit the $9.1 billion mark, $1 billion more than what was spent in 2000.

eMarketer
The report, called Ad Spending in the US, documents the increase of online ad spending, shows that this type of spending has increased by a factor of 20% from the previous year, and is expected to continue this growth into 2005. In fact, eMarketer's report predicts that online ad spending will increase to $11 billion by the end of next year.

"The interactive ad industry is growing, and broadband is the driver," says eMarketer's Senior Analyst, David Hallerman, author of the report. "Our research shows that high-speed users spend more time and money online. With broadband usage reaching critical mass, companies are now investing more heavily in paid search and rich media advertising while spending less on other forms of media."

According the eMarketer, search engine advertising accounts for 40% of online ad spending. However, the report states, because of high-speed Internet access, "rich media will see increasingly high growth as more companies invest in online branding opportunities such as display ads."

"High-speed access improves everyone's online experience, enabling the use of more complex graphics, allowing access to content on-demand and generally making the Internet more useful in every-day life," says Mr. Hallerman.

Please visit eMarketer's page for more information about and/or to purchase the report.

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us