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PR Web Unveils SEO-PR

Jeremy Muncy
Staff Writer
Published: 2004-08-02

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PR Web, a leader in global news and press release distribution, unveiled a new platform of advanced search engine promotion services. This new platform offers search engine marketing firms and their clients help optimizing, distributing, and tracking press releases from SEO-PR, a pioneer in optimizing news releases for news search engines.

David McInnis, PR Web's Founder, said, "The addition of SEO-PR to the PR Web offering was a natural fit. While we have established a world-class distribution network, we still need to rely on human experts to optimize each press release around a set of relevant search terms. The best part is that SEO-PR is willing to work with other search engine marketers to provide these specialized services to their clients or to certify that other search engine marketing firms use ethical and effective practices. This will ensure that news releases distributed through PR Web's search engine promotion channel continue to be found, indexed and ranked by Yahoo News, Google News, and other news search engines."

According to Nielsen//NetRatings, Yahoo News had a unique audience of 21 million people at home and work in the U.S. during June 2004. Google News had a unique audience of 6.3 million used Google News. This makes these two leading news search engines comparable in reach to current events and global news destinations such as CNN.com and washingtonpost.com or to search engines, portals and communities like AOL Search and the Lycos Network Search/Directories.

Greg Jarboe, SEO-PR's co-founder, said, "The large and growing audience of news search engine users includes thousands of journalists as well as millions of consumers and business buyers. When people conduct a news search, they often find relevant press releases along with articles from thousands of news sources. By using PR Web's platform and our advanced news search engine promotion services, search engine marketing firms can now generate publicity as well as web traffic and sales leads for their clients."

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About the Author:
Jeremy Muncy is a staff writer for WebProNews.com

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